$8.5 Billion Cash Deficit—California Still Runs Contest to “Name” the Delta (Not a Joke)

California has 16.7% unemployment, $340 billion debt, failed government schools, firms leaving the State and three Democrat Senators that are convicted or on trial for major crimes. Jerry continues to mislead the public about our financial condition, while CalPRS and CalSTRS are totally unsustainable and both will go the way of Detroit and Central Falls, Rhode Island—they will cut benefits to those already receiving retirement checks.

This is a joke on the people of California—did not know Guv Brown was so funny, with our money.

“They’ve set up a survey, open to anyone, to try to determine which is the preferred name for the largest estuary, etc. so that it can be better marketed to non-residents as a tourist destination. “Consistency is the foundation of any successful marketing effort,” the two agencies note.”

Photo courtesy of kenteegardin, flickr

Photo courtesy of kenteegardin, flickr

What’s in a name? The state wants to know

Central Valley Business Times, 6/12/14

•  Agencies are trying to figure out how to market the Delta

•  Should the name be geographically correct or catchy?
Quiz time: What is the name of the largest estuary on the West Coast of the Western Hemisphere?

(a) The Sacramento-San Joaquin Delta

(b) The California Delta

(c) Both of the above

(d) The dog ate my homework

After a lot of head-scratching pondering and the hiring of a marketing consultant, the Delta Protection Commission and the Sacramento-San Joaquin Delta Conservancy have decided the answer lies with the public.

They’ve set up a survey, open to anyone, to try to determine which is the preferred name for the largest estuary, etc. so that it can be better marketed to non-residents as a tourist destination. “Consistency is the foundation of any successful marketing effort,” the two agencies note.

Calling it the “California Delta” has some positive aspects: “worldwide name recognition – positive prior associations in recreation, nature, fun, vacation concepts – already used in signage throughout the Delta,” they say.

But calling it the Sacramento-San Joaquin Delta is geographically correct. “Deltas are named after the rivers that form them, hence the Nile Delta and the Mississippi Delta. There is no California River,” the agencies note.

Once you’ve reviewed your notes, close your books and click on the link below to take the survey.

Drilldown

 

» Click here to take the survey:  http://surveymonkey.com/s/deltaname

 

 

About Stephen Frank

Stephen Frank is the publisher and editor of California Political News and Views. He speaks all over California and appears as a guest on several radio shows each week. He has also served as a guest host on radio talk shows. He is a fulltime political consultant.