LA Times is Literally Collapsing Its Newspaper

The Los Angeles Times has put aside the pretense that it is an objective newspaper. They just hired a major Democrat donor, with NO media experience as the publisher. Prior to this he was an advisor to Mayor Villaraigosa. The Times is to become the MSNBC of the newspaper business. We also know it is not a major money maker either.

So instead of improving the product, broadening it readership, it is going smaller, even less news, to hide the few ads. This saves on reporters and news print.

“The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,” Bloomberg News reports. The survey asks readers “about various marketing messages that could accompany a switch to a ‘new, compact size.’ One query presented the format as ‘easier to hold and handle, and you no longer need to fold or maneuver the paper in order to read it.’”

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LA Times asking readers about a smaller format paper

By Kevin Roderick, LA Observed, 8/20/14

The Los Angeles Times is surveying readers for their feelings on several marketing messages that would announce “a possible change to a smaller format,” Bloomberg News reports. The survey asks readers “about various marketing messages that could accompany a switch to a ‘new, compact size.’ One query presented the format as ‘easier to hold and handle, and you no longer need to fold or maneuver the paper in order to read it.’”

From the story by Christopher Palmeri:

The survey suggests Tribune Publishing, spun off from Tribune Media Co. less than a month ago, is considering major changes at the 133-year-old Times, the largest of its 10 daily newspapers. The publication, now a broadsheet, is about 11 1/8 inches wide and 22 7/8 inches long. The survey showed a smaller format typical of some tabloids.
Nancy Sullivan, a spokeswoman for the Times, said the newspaper isn’t considering changing to a tabloid format.

“We are conducting market research,” Sullivan said in an e-mail.

Bloomberg says the spin being tested on readers includes “All of the same great stories to discover in a new, compact size,” “this new format offers the same high quality journalism and price you know and expect, with a more compact size” and “sit back and relax with our new format paper, its smaller size means a more comfortable and seamless reading experience.”

About Stephen Frank

Stephen Frank is the publisher and editor of California Political News and Views. He speaks all over California and appears as a guest on several radio shows each week. He has also served as a guest host on radio talk shows. He is a fulltime political consultant.

Comments

  1. Thank God!! Finally the LA Times has screwed themselves out of business —- GOODBYE AND GOOD RIDDANCE TO THE BOTTOM OF THE BIRD CAGE….

  2. A sad falling of a once great media giant. LA has not been the same city since the Chandlers sold the newspaper.

  3. They brought in a financial guy to ram-rod an orderly dissolution of the paper, and related properties.
    The paper died years ago, it’s time to bury the corpse.

  4. Gotta Gedada Displace says

    CUSTOMER PREFERENCE SURVEY (CHECK ONE)
    ( ) Litter box Size ( ) Bird Cage Size ( ) Fish / Coffee Grounds Size
    ( ) Keep the original size, I do lots of inside painting!

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