First lady Michelle Obama is the most popular member of the Obama administration, and Democrats say she’s the one they want to see more of in the midterms. She’s a woman and an African-American, with a direct appeal to two groups that the Democrats need to turn out in major numbers in November. She can bring the Obama brand without the baggage of President Barack Obama himself. She can go to states where he can’t. She’s a fresh draw for donors and voters. So where is she? Democrats want an answer — they desperately need the help, and especially the cash.
Campaign officials are worried about keeping up with the flow of spending by super PACs and political nonprofits. Field operations alone are going to cost many multiples of what they did in 2012, and tough decisions about which races to cut off are getting closer by the day. But her distaste for politics and fundraising is well-known, and her relationships with members of Congress don’t tend to be extensive. She has met donors only a couple of times and filmed a commit-to-vote video she put out Sunday for the Democratic Congressional Campaign Committee. The video’s had fewer than 30,000 hits as of Tuesday afternoon.