New Bill Allows California College Athletes to Profit from Endorsements

Gov. Gavin Newsom signed a bill Monday that would allow California athletes to earn money from the use of their names, images and likenesses, despite warnings from the National Collegiate Athletic Assn. that the measure would upend amateur sports.

Senate Bill 206 by Sen. Nancy Skinner (D-Berkeley) garnered national attention, with athletes including NBA stars LeBron James and Draymond Green lauding the California effort to give college athletes a share of the windfall they help create for their universities and NCAA. The bill passed the state Legislature unanimously.

Newsom, who played baseball at Santa Clara University, said in September that having been a student athlete, he had “very strong opinions on this subject.”

The bill would prohibit the NCAA from barring a university from competition if its athletes are compensated for the use of their name, image or likeness beginning in 2023. NCAA rules strictly prohibit athletes from profiting in any way from their sports. …

Click here to read the full article from the Los Angeles Times


  1. It looks to me as if a rock is about to meet a hard place.California universities versus The NCCA.

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