Obama team struggles to find 2012 reelection campaign theme

From The Hill:

President Obama’s campaign has yet to find a clear 2012 reelection slogan that carries the heft of 2008’s “Change You Can Believe In,” raising worries among his supporters — and hopes among Republicans — that he is having trouble articulating a concise case for a second term.

“It’s a problem because in 2008 he had an absolute winner of a slogan in ‘hope and change,’” said Tobe Berkovitz, a Boston University professor and expert on political advertising. “It said it all, and the things that he has tried so far this time haven’t worked in the same way.”

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