From The Hill:
President Obama’s campaign has yet to find a clear 2012 reelection slogan that carries the heft of 2008’s “Change You Can Believe In,” raising worries among his supporters — and hopes among Republicans — that he is having trouble articulating a concise case for a second term.
“It’s a problem because in 2008 he had an absolute winner of a slogan in ‘hope and change,’” said Tobe Berkovitz, a Boston University professor and expert on political advertising. “It said it all, and the things that he has tried so far this time haven’t worked in the same way.”

FAILURE… call it what it is…
well he started with “Hope and Change” and then said “We Can”. I would suggest “I had hoped and couldn’t Change it” and also “I can’t”
Obama team struggles to find 2012 reelection campaign theme http://t.co/Vgl3Ttde
Obama’s Campaign Theme courtesy of the Polish Foreign Minister:
“Ignorance and incompetence.”