From Ventura County Star:
Election seasons come and go, and with them public attention to the political process waxes and wanes.
“The really heartbreaking fact of the matter is that a lot of the excitement kicks in about two weeks before Election Day. But by then it’s too late, and a lot of people are left sitting on the sidelines,” said Kim Alexander, president and founder of the nonpartisan California Voter Foundation. “If we can engage people when they’re excited, we have an opportunity to create a lifelong voter.”